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#SZYNKA: Bite off Your Chunk of Meat Marketing

On June 9, 2017, at the Prime Hotel in Bytom, Nomax Group will hold the 1st #SZYNKA Conference, "Bite off Your Chunk of Meat Marketing".

It is the first marketing conference for the meat industry in Poland. #SZYNKA is the space where industry practitioners can learn the secrets of meat marketing. It features speeches by industry insiders and experts, presentations of research findings, and lectures on branding, brand building and marketing within the meat industry.


Paweł Tkaczyk

Paweł Tkaczyk

By his own admission, Paweł Tkaczyk tells stories for a living. He helps to build strong brands, working alongside the likes of Agora, Allegro Group, and a number of smaller companies. As a consultant for start-ups and other enterprises, he's a mentor at events like Startup Weekend or Startup Fest. Paweł enjoys sharing his knowledge. He runs a blog on brand building and has penned two books, "Zakamarki marki" and "Grywalizacja". Paweł provides training on marketing, branding, and social media… And knows it sometimes takes all types (except Comic Sans).
Robert Lis

Robert Lis

As Marketing Manager at DS Smith Packaging, Robert coordinates building marketing strategies for key products and services. He provides workshops for clients at Impact Centre, implements the idea of the customer journey, builds relations with retailers, and supervises the marketing efforts of the company in Poland. Robert has several years of experience in B2C marketing as a brand manager responsible for brand strategy, communication, and product management in international FMCG companies. He is a keen follower of Garr Reynolds' Presentation Zen philosophy.
Jacek Stryczyński

Jacek Stryczyński

Country Head Lionbridge Poland and Slovakia, Vice President of Global Delivery Center Lionbridge Poland Sp. z o.o. Jacek has 20-year experience in implementing IT outsourcing services, especially in the area of key business functions. He is an active member of the American Chamber of Commerce in Poland and the Chair of its Business Technology and Services Committee. He has been with Lionbridge since 2006. At present, he heads a 1000-strong team providing localization and marketing services to clients.

Lionbridge Poland
Michał Wójcik

Michał Wójcik

He created a unique method of sale effectiveness assessment called The 5th Dimension of Sales. He is a pioneer practitioner and enthusiast of the Sandler's sale methodology. As a President and member of Akademia Bohaterów Sprzedaży, he keeps discovering and promoting the authentic examples of honest and efficient presidents, managers and sales personnel in Poland. Some people call him the Sales Headaches' Doctor. Michał has been helping a number of companies to avoid bankruptcy and grow stronger for 14 years. He is a happy husband and a father of three. Michał loves active life and is always in a good mood.ł-wójcik-5179615b
Grzegorz Mech

Grzegorz Mech

Professionally does FMCG market research for the past 10 years. Has over 25 years of sales experience, where he was responsible for sales strategy creation, sales teams management and sales networks cooperation.

Anna Dyc

Anna Dyc

Anna has worked in the global food industry for the last 9 years. An active salesperson, she also managed a team and implemented new products along with technologists.  Anna has been working in the food-processing industry for the last 3 years, overseeing cooling installations and managing OctoFrost cooling tunnel sales in Eastern Europe and the Balkans.


09:00 - 09:30 Registration
09:30 - 10:00 Piotr Dziubek - Nomax Group
10:00 - 10:40 Kamil Bolek
10:40 - 11:00 Grzegorz Mech - Gfk Institute
11:00 - 11:30 Coffee break
11:30 - 12:00 Jacek Stryczyński - Lionbridge
12:00 - 12:40 Paweł Tkaczyk
12:40 - 13:10 Robert Lis - DS. Smith
13:10 - 13:40 Iza Bernau-Ławniczak - KL Energy
13:40 - 14:40 Lunch break
14:40 - 14:50 Anna Dyc - Octofrost
14:50 - 15:20 Witold Kilijański - NewDataLabS
15:20 - 15:40 Jarosław Dudek - Sprawny Marketing
15:40 - 16:10 Michał Wójcik - Sandler Training
16:10 - 16:30 Discussion Panel


Lionbridge – As the biggest globalization company in the world, Lionbridge provides services of translation, language localization, digital marketing, content management, and testing for the largest global brands.
New Data Labs
New Data Labs – the only certified Polish partner of Tableau specializing in the implementation and continuous support of this technology.
Monrol – manufacturer of highest quality smoker products.
Zaltech – is a manufacturer of mixed seasonings for food industry whose products are available in over 30 countries around the world.
GFK – is a trusted source of reliable market and consumer information. a company that connects 13 000 experts passionate about research.
OctoFrost – cooling tunnels manufacturer from Sweden.
MAS-POL Kielce
MAS-POL Kielce manufactures prints, labels, packaging, spice mixes, and functional add-ons for the food industry. "Taste Creation" has been their motto for more than 20 years.


Bilans Dodatni Mięsne Technologie Rynek Spożywczy Rzeźnik Polski Portal Spożywczy Sprawny Marketing

Location / Contact


Bytom, June 9, 2017

87 Strzelców Bytomskich st,
41-914 Bytom, Poland

(+48) 505 953 183